Journal

Arguments, not listicles.

Writing about shipping software. Output pricing, AI-augmented workflows, the conversion-fee trap. Specific, opinionated, no thought-leadership.

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A 90-day project is not a longer 14-day project. It is a different thing, and most of the difference is waste.

Not a robot writing your app. A senior engineer who stopped doing the boring 40 percent by hand.

The conversion fee is not a fee. It is a lock. Here is how it actually works, and why we refuse to charge one.

The title used to mean speed. It does not anymore. Speed is cheap now. Judgment is the whole job.

We charge per shipped feature, not per hour. Here is what that actually did to our incentives.

This is the question we get most. The honest answer is about risk math, not talent.

The intro call where we talk you out of things. It is the most useful 20 minutes we sell.

People ask what a sprint day looks like. Here is day 7 of a real one, hour by hour.

The actual toolchain, named, with what each one is for and where each one is not allowed.

A fixed-price guarantee is only as good as the work you refuse. Here is the filter.

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